Is the software industry moving away from user-based pricing to agent-based pricing?

Ibbaka shared an interesting newsletter describing how Salesforce’s Mark Benioff (founder and CEO) is yet again redefining the software industry. Mr. Benioff became famous with his “No software” statements when leaving Oracle and forming Salesforce.com, which was purely based on SaaS and could not be installed in an on-premises environment. The software market has been…

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How AI apps make money – an interesting study of 40 companies

How AI Apps make money

Every software vendor or organization creating intellectual property (IP) using AI should pay attention to the solution’s monetization. In my previous articles, I emphasized that the pricing of a solution with Generative AI embedded needs to be considered differently. It I wrote about the harsh reality that software vendors are facing a new reality in…

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Exploring the characteristics of Generative AI Solutions from a pricing perspective

Exploring the characteristics of Generative AI Solutions from pricing perspective

In my previous article, I mentioned that Generative AI applications require a different and new approach to pricing. The reason is the solution’s changed cost dynamics and characteristics. I explained how GenAI pricing should be responsive (prices adapt quickly to the evolving configurations) and explainable (pricing is transparent and justified). Finally, pricing should be based…

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Do you know how to price your AI-powered solution?

Digital Pricing Strategy - Capturing Value from Digital Innovations

The subscription-based economy is here, and traditional industries such as Honeywell, Bosch, ABB, Bridgestone, Schneider Electric, Siemens, Medtronic, Stanley Black & Decker, and many others are moving towards solutions with a subscription model. I have seen it; I have worked on many of these cases. With some of these, I have even had the pleasure…

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