Posts Tagged ‘Monetization’
The Concept of Total Monetization and Why It Matters
I have written several articles about monetization and also several articles about how monetization is changing with AI. The concept of Total Monetization is a concept that Zuora has introduced and they define it as follows: Total Monetization refers to a comprehensive strategy aimed at maximizing revenue by leveraging multiple streams and optimizing them in…
Read MoreHow do you monetize your AI features and examples from known incumbent companies? A study of 44 companies (Part 1)
How AI apps make money – an interesting study of 40 companies
Every software vendor or organization creating intellectual property (IP) using AI should pay attention to the solution’s monetization. In my previous articles, I emphasized that the pricing of a solution with Generative AI embedded needs to be considered differently. It I wrote about the harsh reality that software vendors are facing a new reality in…
Read MoreExploring the characteristics of Generative AI Solutions from a pricing perspective
In my previous article, I mentioned that Generative AI applications require a different and new approach to pricing. The reason is the solution’s changed cost dynamics and characteristics. I explained how GenAI pricing should be responsive (prices adapt quickly to the evolving configurations) and explainable (pricing is transparent and justified). Finally, pricing should be based…
Read MoreWhy a consumption-based monetization model could benefit AI SaaS software vendors
Sofware pricing and challenges around it are an ongoing story among software vendors, and that will not go away anytime soon now with the emergence of AI and AI-infused solutions. I have been fortunate enough to witness and lead software pricing/packaging transformation projects for independent software vendors (ISVs) that transformed their software pricing from a…
Read MoreDo you know how to monetize and price your AI solution?
AI is here to stay, and Generative AI has changed the landscape for many independent software vendors (ISVs). In my previous blog post, I mentioned how the OpenView Partners 2023 SaaS Benchmark Report shows that software organizations are releasing solutions based on GenAI, and only a fraction of these organizations have a monetization impact. This could…
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