Posts Tagged ‘Channel Strategy’
Benefits of Partnering?
In my previous blog entry, “Elements of effective partnering with Microsoft,” I highlighted a few key elements that I know Microsoft appreciates in its partners. The world is full of solutions; each partner wants to be part of the winning story, but it takes hard work to succeed. In this blog, I focus on what…
Read MoreWhat can we learn from SolidWorks Channel Program–Conclusions
This is the final blog about the case SolidWorks and the channel program and success that that David Skok describes well in his series of blog entries. SolidWorks grew their revenue from $135M to $400M in 5 years and one of the key elements was the channel. In my first blog entry, I described SolidWorks…
Read MoreWill it help to accelerate your channel by scoring your VAR Channel Partners?
I wrote about the creation of an effective channel program for VARs in my previous blog entry and explained how SolidWorks made a decision to really understand its channel partners, their strengths and weaknesses. What SolidWorks also did was to rank its partners and the question that we of course have is how to make…
Read MoreIs a Solid Channel Program the foundation for increasing your sales?
This is the fourth blog posting about VAR Channel programs.In my first blog entry I claimed that the ISV needs to realize that it works for the channel, not the other way around. In the second blog entry, I initiated the discussion of why it is important for an ISV to really pay attention for…
Read MoreHow to become successful with your Channel–a case study to learn from?
In my yesterday’s blog entry, I gave a few hints of channel development and what kind of things the software vendors should avoid. Today, I thought to share some perspectives on a case study that David Skok gives in his excellent blog entry. Like in my previous blog entry, I will give my perspective on…
Read MoreThe Channel does not work for you, you work for the Channel
Building a channel is not an easy task and there are many things what one has to think about when building one. I have had the pleasure to building channels for more than 20 years in enterprise software space, specifically in business intelligence, collaboration, document management and integration software. Today, when doing some preparation work…
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