Posts Tagged ‘Channel Program’
Complexity of Building a SaaS Software Channel Program
In my previous blog entry, I discussed about the complexity of channel development and channel alignment. I recommended for SaaS software vendors to use Business Model Canvas to compare the business model with the assumed business model of its prospective channel partner. During the past few months I have spent time building a SaaS channel…
Read MoreIs a Solid Channel Program the foundation for increasing your sales?
This is the fourth blog posting about VAR Channel programs.In my first blog entry I claimed that the ISV needs to realize that it works for the channel, not the other way around. In the second blog entry, I initiated the discussion of why it is important for an ISV to really pay attention for…
Read MoreA Case Study – Creating a VAR Development Program
This blog entry continues on my first blog entry where I concluded that the channel does not work for the ISV, it is the ISV that has to ensure that the channel has the tools to become successful with the solution itself. In my second blog entry I highlighted a case study of a successful…
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