Posts Tagged ‘Channel Development’
Complexity of Building a SaaS Software Channel Program
In my previous blog entry, I discussed about the complexity of channel development and channel alignment. I recommended for SaaS software vendors to use Business Model Canvas to compare the business model with the assumed business model of its prospective channel partner. During the past few months I have spent time building a SaaS channel…
Read MoreComplexity of Channel Development for SaaS Software Vendors
Channel development can be complex if you have a SaaS solution and you want to ensure that your growth comes through the channel. I have spent my past 20 years involved in software channel development on many continents and I have seen many different variations in both failure and success. I think the biggest obstacle for many…
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