Posts Tagged ‘Channel’
Ecosystems and channels in transformation mode
I have lived and breathed software channels my entire career. I learned how they worked as a young product manager for Finland’s second-largest software ERP company. My channel career took off when I became head of development for a Finnish data warehousing/analytics company, where we built channels in Western Europe and the US. I learned…
Read MoreWill AI break the business model for some channel partners?
Some writings on the web made me “compelled” to think about AI and how it might impact channel partners. To give some context to my thoughts, I should give some background. I have lived and breathed the channel for 30+ years within the software industry. My boutique consulting company, TELLUS International, has been the foundation…
Read MoreSaaS Channel Compensation
SaaS Channel compensation is one of the hardest things that software vendors are facing today. If you have a nice traditional software business model with good software maintenance revenue and mature channel, you are reluctant to change or touch it. Let’s dive into some of the difficulties that software vendors are experiencing. I am currently…
Read MoreIs the cloud killing your business?
Cloud adoption is accelerating and it is also in the process killing many businesses. I read today an interesting blog entry “Are Cloud Vendors Cutting Out the Channel” and this article explains in great detail what is happening on the marketplace in respect to channel partners including value-added resellers (VARs) and MSPs. I remember vividly when…
Read MoreWhat can we learn from SolidWorks Channel Program–Conclusions
This is the final blog about the case SolidWorks and the channel program and success that that David Skok describes well in his series of blog entries. SolidWorks grew their revenue from $135M to $400M in 5 years and one of the key elements was the channel. In my first blog entry, I described SolidWorks…
Read MoreA Case Study – Creating a VAR Development Program
This blog entry continues on my first blog entry where I concluded that the channel does not work for the ISV, it is the ISV that has to ensure that the channel has the tools to become successful with the solution itself. In my second blog entry I highlighted a case study of a successful…
Read MoreDo you know how to work and build a software sales channel?
If you are a software business, sooner or later you have to consider a sales channel for your growth. It does not matter whether you are in traditional software business or considering a cloud business, you will probably end up having a channel in some shape or form. Some cloud solutions might be simple enough…
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