Do you know how to brand yourself?

Today, while writing on my new upcoming book Rohkeasti maailmalle I run into a chapter about self-branding.   I read from a book The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace by Montoya and Vandhey (1998) that we need to be thinking about three factors in branding ourselves: Making people see…

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Are you vertical or horizontal in you career?

Looking back at our careers, most of us have had to make a decision to either focus on a specific skill-set or become part of a management role where there is a real threat that one becomes a “paper pusher”. I remember vividly when I had discussions with my bosses in the past when I…

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