Online marketing
The end of brick-and-mortar shopping and the rise of online shopping
I admit that I am one of those that do not want to be pushed and have to sweat in traditional retail stores. I much rather do my shopping at my laptop, have a cup of coffee by my side and enjoy the selection not just by looking at the product, but also looking at…
Read MoreWhat types of influencers are increasing your web-site or blog traffic?
The Internet has really changed how we can be heard without really being physically seen. My company has done a bunch of influencer intelligence ecosystem research studies in the competitive intelligence domain and I get constantly questions from my clients how and what they should do to be heard in the cyberspace. If you are…
Read MoreFrom outbound marketing to inbound marketing – Is your current web-site representative of your business?
We call know that one of the toughest things we have to deal with is our own web-site and the messaging within it. I can’t remember how many times we have renewed our web-site during the past five years, but it is quite a few times. Smaller companies can’t afford to put marketing dollars/Euros in…
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