Pricing
The Concept of Total Monetization and Why It Matters
I have written several articles about monetization and also several articles about how monetization is changing with AI. The concept of Total Monetization is a concept that Zuora has introduced and they define it as follows: Total Monetization refers to a comprehensive strategy aimed at maximizing revenue by leveraging multiple streams and optimizing them in…
Read MorePricing alone does not make your business model
Most software vendors (ISVs) struggle how to price their solution, specifically when moving the cloud. Many vendors are trying to “retrofit” the current model to the new cloud model, but this just does not work. You just can’t make your pricing to reflect your current business model where everything is based on higher cost structure…
Read More