Business Strategy
The importance of business and technology frameworks and reasons why you should care
I will never forget my professor’s comments in my early journey working on my doctoral dissertation. He said calmly, “So you don’t want your work to have longevity? I was shocked and initially did not understand what he meant in his statement. He explained that if no frameworks are involved, there is nothing to compare…
Read MoreAre you building an AI-driven business that scales?
I enjoy reading the LinkedIn articles by the Microsoft Chief Marketing Officer Jared Spataro. He writes about AI at Work and its impact on our lives, which has also been a topic of mine for a while. I am interested in learning how AI changes organizations and how different job profiles change over time. In…
Read MoreAI Disruption – Shaking up the Established Vendors
I can’t remember any other time in my career when I have witnessed so many disruptions on so many fronts concerning technology. It is changing the way we work, changing the ecosystems in multiple industries, and destroying many traditional businesses that were reluctant to face the reality that AI is replacing some things they do.…
Read MoreIs the subscription economy over, and what should software vendors and businesses do to stay relevant?
What business are you really in? Have you defined your north star in your business?
Is the software industry moving away from user-based pricing to agent-based pricing?
Ibbaka shared an interesting newsletter describing how Salesforce’s Mark Benioff (founder and CEO) is yet again redefining the software industry. Mr. Benioff became famous with his “No software” statements when leaving Oracle and forming Salesforce.com, which was purely based on SaaS and could not be installed in an on-premises environment. The software market has been…
Read MoreWhat frameworks can an incumbent solution vendor use to monetize AI features (Part 2)?
In the previous article (part 1), I reviewed a research study by Lenny and Broe, in which they studied 44 incumbent technology companies and their AI packaging strategy and monetization model. The study’s results were clear. The predominant strategy for incumbent companies is to bundle AI features into existing packages (59%), and the second most…
Read MoreHow AI apps make money – an interesting study of 40 companies
Every software vendor or organization creating intellectual property (IP) using AI should pay attention to the solution’s monetization. In my previous articles, I emphasized that the pricing of a solution with Generative AI embedded needs to be considered differently. It I wrote about the harsh reality that software vendors are facing a new reality in…
Read MoreScaling coaching and development to an entire organization powered by AI and LLM
Exploring the characteristics of Generative AI Solutions from a pricing perspective
In my previous article, I mentioned that Generative AI applications require a different and new approach to pricing. The reason is the solution’s changed cost dynamics and characteristics. I explained how GenAI pricing should be responsive (prices adapt quickly to the evolving configurations) and explainable (pricing is transparent and justified). Finally, pricing should be based…
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