Posts by DrSalonen
Law #1 of Bessemer’s Top 10 Cloud Computing Laws and the Business Model Canvas: Less is more!
If you have been active in the SaaS world, you have most probably heard of Bessemer’s Top 10 Laws of Cloud Computing and SaaS. These top 10 laws are defined to help to navigate in the world of SaaS, specifically for the ISVs that want to transition to the SaaS world and the ones that…
Read MoreSaaS pricing as foundation for sustainable growth and profitability – interesting study of 103 SaaS companies
Pricing of any software solution is a pain. During my 20+ year software career and tens of different market entries with both our own products as well as our clients, I have to say that pricing is one of the most difficult decisions to make. I will never forget the “friendly advice” I got from…
Read MoreISVs are re-learning Business Models from multiple different perspectives using Business Model Canvas
The past year has been exciting time from a research perspective. I have spent several months pondering, reading and talking to software vendors about the change that is taking place in the business models. I have been lucky to be the leader of more than 20 software products, both as head of development (CTO) as…
Read MoreThe fallacy of freemium business model for SaaS vendors – smaller software vendors need to be aware what they are getting into
Part of the research that I am doing is to find out what type of experiences software companies have had in respect to pricing models as well as business models such as freemium. Wikipedia defines freemium as a “business that works by offering basic Web services, or basic downloadable digital product, for free, while charging…
Read MoreHow to be effective at Microsoft Worldwide Partner Conference (WPC10) – Tools and Methods for a Successful Conference
If you work in the Microsoft ecosystem and want to grow your business, you can’t miss Microsoft Worldwide Conference that is held once a year and is the main event for partner-to-partner networking (p2p). This year the conference is held Washington, D.C. and based on what I have heard, there is going to be a…
Read MoreHow do you really measure your influence in the cyberspace and do you know your Twitter influence?
We all like to think that the more we have blog entries, Twitter followers and activity in the Net, the better we are as influencers. This is not the case and in fact, the noise that you are creating might have a negative impact on your brand, your reputation and turn people away from you.…
Read MoreFrom outbound marketing to inbound marketing – Is your current web-site representative of your business?
We call know that one of the toughest things we have to deal with is our own web-site and the messaging within it. I can’t remember how many times we have renewed our web-site during the past five years, but it is quite a few times. Smaller companies can’t afford to put marketing dollars/Euros in…
Read MoreIt is a big mistake to ignore social media and categorize it as nonsense – read about a real-life story
First of all, this story is pretty long for a blog entry, but it includes interesting findings about the use of social media and what it can do for you. I am surprised how many people still think that social media is only a new trend that will fade away soon. I run into very…
Read MoreWhy are you any different and why do some people inspire others?
Why is it that some people have the talent to inspire you and others just don’t? We have all worked in companies with inspiring leaders, but we probably also have experiences working with people that have a negative impact on our future and well-being. I have experienced both. The first category of people makes you…
Read MorePractical steps in marketing your company, brand and solutions without huge investments by using social media
I spent this weekend reading and researching what it really means for startups and entrepreneurs to become part of the Internet chatter and get the company/product/brand name to be recognized among selected target segment. All this has to happen in an efficient and cost-effective way. I am in the process of writing my third…
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