The Concept of Total Monetization and Why It Matters

I have written several articles about monetization and also several articles about how monetization is changing with AI. The concept of Total Monetization is a concept that Zuora has introduced and they define it as follows: Total Monetization refers to a comprehensive strategy aimed at maximizing revenue by leveraging multiple streams and optimizing them in…

Read More

The threat of AI on traditional BI and Analytics tools

AI also changes software domains like business intelligence (BI) and analytics. Earlier in my career, I spent over 15 years as head of development for two software companies, building and delivering business intelligence, data warehousing, and analytics solutions. BI and analytics vendors have long marketed their solutions as easy to use, but we must ask…

Read More

Book Review: Software as a Science by Dan Martell et al.

SaaS is not new. One would think that there would be nothing more to uncover. Still, we learn every day from the experiences we face when running a SaaS business or in consulting organizations that offer services to SaaS vendors. I have learned in life that with information overload, core concepts must be repeated regularly…

Read More