Today, while writing on my new upcoming book Rohkeasti maailmalle I run into a chapter about self-branding.   I read from a book The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace by Montoya and Vandhey (1998) that we need to be thinking about three factors in branding ourselves:

1. Making people see that you’re different.
2. Helping people see you as being “like them”.
3. Getting prospects in the door (prospect saturation is high and you want to be personable and a person that people want to do business with.

I am sure that many readers feel that these things are “cheesy” and something that one should not worry about. Guess what, you are wrong. In today’s business environment, there are tens of people chasing the same position, selling the same solution and if you can’t differentiate yourself, you have no chance. You’d better start thinking about your branding sooner than later.