It surprises me how few software vendors have realized to change their web-site to work with any type of mobile or tablet device. Almost a year-and-a-half ago I made a decision to make things simple and base my web-sites on technology whereby I do not have to think about different devices, the web-site technology will take care of it and I can focus on content.
During the history of our company, we have had many attempts by having external designers doing the web for us and we ended up having an everlasting fight to keep our web-site compatible not only with different browsers, but also different devices. Every time we needed to change something on the site, it was a major hassle and it seemed like having a house or cards that would collapse as soon as anything was touched. It was time to move on and change the approach. I bit the bullet and decided to make a chance and research what would be the best platform to base our consulting company and our educational portal on. I looked at many different factors such as richness of component ecosystem, reviews from industry analysts of pros and cons of each CMS and also how our web-site would be integrated to our Microsoft Dynamics CRM 2011 Online that has become the heart of our daily lead management.
I ended up with WordPress as the foundation and a big plus was also that Microsoft supports WordPress on Windows Azure platform so it became and opportunity for me to learn Windows Azure Internet Web Sites technology as well. We had invested quite a lot of time and effort into DNN (DotNetNuke) in the past, but I felt that WordPress gave us the simplicity what I was looking for and the huge ecosystem of software plugins and themes made it as an easy selection. There was absolutely nothing wrong with DNN, but I just felt that WordPress was the right choice for us at this time of our company evolution and that is why I ended up changing horse.
I listed all of the needed functional elements that our site would have to support and I spent time looking for the right theme that would support our multi-device and browser requirement. Once those had been selected, the rest was just execution. All of our sites have commercial skins that are updated by the designers to include the latest and greatest features of the platform and the WordPress can be managed from my Lumia Nokia device using an app that support WordPress backend.
In the end, what I ended up is having following things when moving to our new web-site technology:
- Simple and well-known CMS technology (WordPress) with thousands of commercial themes and plugins
- Support for any type of device either via an app or via native browser
- Scalable backend server technology by using Windows Azure
- Simple and fun to use CMS solution that just “make sense”
- Lots of third-party integration solutions that can be applied to our web-site
My new mantra “keep it simple” has really worked in our new strategy and I will be writing more about our modules that we are using to run our business in later posts.